IDSA and MLM Union are the Direct selling milestones. These are the renowned association in Direct selling business. These associations follow specific criteria to conduct Direct selling or Multi-Level Marketing businesses in India.
Direct selling/Multi-level Marketing can be a breakthrough and highly profitable, and over time can mature as a recognised international brand.
If not in safe hands, there is the risk of it turning into highly expensive and damaging exercise.
The main objectives of these associations are to pursue the highest level of ethical conduct in the Indian as well as a global marketplace, fosters advocacy by partnering with government, consumer and academic leaders around the world.
The associations of direct selling trade-in, have formed these association as per their own rules, none of these has any government approvals or links, all these associations are working for the successful commencement and betterment of the direct selling network marketing business.
Being a private entity, the association keeps the government notified about the difficulties faced by them in this trade from time to time. These are the guiding entities for both the government and the direct selling companies as well.
There is no such arrangements or laws in the legal system of India for direct selling companies as such.
The government is also taking guidance from all these institutions for the progress of this trade.
The association provides adequate support to member companies in matters related to policy, regulations & compliance and promoting integration and alignment of direct selling companies.
IDSA and MLM Union strives to create an environment conducive to the growth of the direct selling companies in India, taking industry and government agreed through advisory and consultative activities.
These associations catalyse the change by working closely with government on policy issues, enhancing efficiency and ushering in desired credibility, clarity & confidence in Direct Selling.
The question now arises that is it necessary for the direct selling company to be a member of the Indian Direct Selling Association (IDSA) or the MLM Union or any other direct Selling Association (DSA)? So the answer is an absolute no.
To be a member of IDSA and MLM Union is a matter of pride for any direct selling entity, but it is not at all necessary to be a member or be a part of it.
IDSA has some conditions for its membership, and your company can also become a member of this institution by accomplishing those criteria. This association is the whole sole private entity and do not have any concerns with government bodies. Still, It works as a string in the concerned government departments and the direct selling companies.
MLM union is also a private entity which is now almost ten years old. MLM union gives a platform to all direct selling companies without any specific criteria more prominent, less prominent,old-new or at any other measures.
It works as a cord between the direct selling companies and the concerned government authorities just as IDSA does but criteria of becoming a member to mlm union is not as complicated as of IDSA.